6+ friends who are from very different walks of life posted on Facebook the Westjet Video. Over 16 million views on Youtube. Brilliant marketing. WOW! Smart advertising campaign saves big $ in ad production & media buys. #advertising #airline #westjet #viralvideo
Over the years, I have used various digital platforms. It started when I was in the business and speaking at conferences. Many I needed to become familiar with to learn what the user experience was, s
It is amazing how many companies spend millions building a brand on advertising and hiring great employees, but fail miserably in customer care. United is my poster child of the week for bad customer
