You know those things were you have to type in the letters to register for a site. It is a requirement to prevent automated registrations. Well, this weekend I came across one that simply asked 2 + 3 = blank. I loved it. Did not have to try and figure out was the an I or and L, or was that an E or and A. Duh! Congrats on whoever launched that tech wizardry.
Over the years, I have used various digital platforms. It started when I was in the business and speaking at conferences. Many I needed to become familiar with to learn what the user experience was, s
It is amazing how many companies spend millions building a brand on advertising and hiring great employees, but fail miserably in customer care. United is my poster child of the week for bad customer
