I tweeted most of my thoughts about the Super Bowl commercials this year as part of my annual review, but also participating in John Durham’s SF Marketing Class assignment (twiiter @Dimestore).
Though the best commercial was actually aired at half-time so it did not count as a “super bowl commercial” — but here it is . Powerful and well done!
Over the years, I have used various digital platforms. It started when I was in the business and speaking at conferences. Many I needed to become familiar with to learn what the user experience was, s
It is amazing how many companies spend millions building a brand on advertising and hiring great employees, but fail miserably in customer care. United is my poster child of the week for bad customer
