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AOL Gets Its Ad Network, Too – Source: TechCrunch



Yesterday, it was news of Hi5, which my friend Steven Comfort was involved with.  Today, Dave at Tacoda looks to be having a very good day!  Congrats. 

Michael Arrington



We hear that AOL will announce the acquisition of New York-based Tacoda

this morning, a behavior targeting advertising company that was founded in 2001.

The deal size, which we haven’t had confirmed, is likely far smaller than Microsoft’s $6 billion for aQuantive, Yahoo’s $680 million for RightMedia, or Google’s $3.1 billion for DoubleClick. The price might be low enough that it isn’t being disclosed at all.

AOL acquired AdTech, a big international ad-serving company, earlier this year. 

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