Stupid Marketing! Equinox Fitness
OK – So anyone that knows me, knows that I swim every day. I have a pool, and belong to a club in NY so I can swim in the City and when my pool is closed (Dec – Mar). Anyway, I see a great billboard ad for Equinox Clubs in Manhattan. It shows a pool and looks great. It includes their telephone number. I call while walking to my appointment. I get stuck in this stupid automated telephone system — you know the type, push 1 if you want club locations, push 2 if you want special info on for Amex members …. that sort of thing. Anyway, I try and get to a real person to ask which of the clubs have pools, but can not get a live person. I call back and hit 2 and get a message that they have special membership offers, but again, no way to talk to a real person. I get home and look up their Web site — and they have no way to search clubs that have pools. This company needs to get their sh-t together. Instead of wasting money on great print ads and automated telephone systems — they should pay someone a few bucks an hour to answer the phone — it may have a big impact on their membership growth.