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IAB Elects New Chairman, David J. Moore, Chairman & Founder, 24/7 Real Media






Jun 25, 2009, 4:33 p.m. EST – Source MarketWatch

IAB Elects New Chair, David J. Moore, Chairman & Founder, 24/7 Real Media, and Vice Chair, Neil Ashe, President, CBS Interactive

Edward F. (Ted) West, President and CEO of LookSmart, Also Elected to IAB’s Board of Directors




NEW YORK, Jun 25, 2009 (BUSINESS WIRE) — The Interactive Advertising Bureau (IAB) announced today that its Board of Directors has elected a new Chairman, David J. Moore, Chairman & Founder of 24/7 Real Media, and Vice Chairman, Neil Ashe, President of CBS Interactive. Moore, who has served on the IAB’s Board of Directors and its Executive Committee since 2001, was elected Vice Chairman in June 2008. He became Acting Chair after Wenda Harris Millard resigned in April 2009, who had the role of Chair since February 2008. Ashe, who has served on the IAB Board of Directors since April 2007, assumes the role of Vice Chairman, previously held by Moore.

The IAB also announced the election of Edward F. (Ted) West, President & CEO of LookSmart, Ltd., to its Board of Directors. West was one of the founding members of the IAB in 1996.

"We are thrilled that David and Neil have taken these leadership positions as Chair and Vice Chair of our Board," said Randall Rothenberg, President and CEO of the IAB. "Dave is eminently qualified after demonstrating a profound commitment to the interactive ecosystem and the IAB as leader and entrepreneur. Neil has unparalleled expertise as a publisher of some of the Web’s best-loved media brands. We welcome their expert contributions and diverse voices."

"I look forward to continuing to serve the interactive industry with my esteemed colleagues and am honored to be the new Chairman of the IAB," said David J. Moore, Chairman and Founder of 24/7 Real Media.

With these recent additions, the IAB’s Board of Directors is now comprised of interactive organizations from across the breadth of platforms and technologies, reflecting the industry’s enormous growth and consumers’ increased appetite for and adoption of interactive media. Interactive advertising revenues exceeded $23 billion in 2008, according to research by the IAB and PricewaterhouseCoopers.

The IAB Board of Directors 2009
Tim Armstrong*, AOL LLC.
Neil Ashe*, CBS Interactive (Vice-Chairman)
John Battelle, Federated Media
Jeff Berman, Fox Interactive Media/MySpace
Bob Carrigan, IDG Communications, Inc.
Sarah Chubb*, Conde Nast Digital
Kevin Conroy, Univision Interactive Media
Greg D'Alba, CNN
Mitch Golub, Cars.com
Bruce Gordon*, Walt Disney Internet Group, (ex-officio,Treasurer)
Jack Griffin, Meredith Corporation
Peter Horan, Goodmail Systems, Inc
Scott Howe, Microsoft Advertising
Randy Kilgore, Tremor Media
Rich LeFurgy, Archer Advisors, (ex-officio)
Leon Levitt, Cox Newspapers
Chris Ma, The Washington Post Company
Dave Madden, WildTangent
Greg McCastle, AT&T Converged Services
Riley McDonough, Thomson Reuters
Gordon McLeod, Wall Street Journal Digital Network
David J. Moore*, 24/7 Real Media, Inc. (Chairman)
Dave Morgan*, Simulmedia Inc.
Peter Naylor, NBC Universal
Martin Nisenholtz*, New York Times Company
Joe Rosenbaum*, Reed Smith, LLP, (ex-officio, Secretary)
Randall Rothenberg*, Interactive Advertising Bureau (President & CEO)
Warren Schlichting, Comcast Spotlight
Vivek Shah, Time Inc.
Tina Sharkey, BabyCenter
Tad Smith, Reed Business Information
Jim Spanfeller*, Forbes.com
Nada Stirratt, MTV Networks
Bill Todd, ValueClick, Inc.
Steve Wadsworth*, Walt Disney Internet Group
Mike Walrath, Yahoo!
Jeff Webber, USATODAY.com
Edward F. (Ted) West, LookSmart, Ltd.
Matt Wise, Q Interactive
Dennis Woodside*, Google
*Member of Executive Committee



About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

Biographies of IAB board members highlighted within this news announcement:

DAVID J. MOORE

David J. Moore is Chairman & Founder of 24/7 Real Media, Inc., a leading global digital marketing company that offers award-winning ad serving, targeting, tracking, and analytics platforms, along with powerful search marketing technology and a global network of Web sites. As Chairman of 24/7 Real Media, Mr. Moore focuses on strengthening the company’s industry position, strategic relationships, recruitment and business development. Mr. Moore also works closely with WPP Digital to support the development and implementation of WPP’s digital initiatives.

NEIL ASHE

Neil Ashe serves as President of CBS Interactive. In this role, he is responsible for overseeing CBS Interactive’s business strategy and vision, including sales, marketing, product development, and international operations. Previously, Ashe served as Chief Executive Officer of CNET Networks, Inc. until the company was acquired by CBS Corporation in May 2008. Ashe joined CNET Networks in 2002 as Senior Vice-President, Corporate Strategy and Development. In 2005, he assumed the role of Executive Vice-President and his responsibilities expanded to include day-to-day management of the Community and Lifestyle, Business, Channel and International divisions.

EDWARD F. (TED) WEST

Edward F. West has served as a director of LookSmart since November 2001 and was the Chair of the board from June 2005 through July 2008. In August 200, Mr. West was appointed interim Chief Executive Officer and President of the Company and named the Chief Executive Officer and President in January 2008. LookSmart specializes in non-proprietary search advertising networks. Since 2003, Mr. West has served as Managing Director of Sage Partners LLC, an advisory services firm in venture development. Mr. West had served as a director for Memetrics, a global provider of testing and optimization solutions for marketers located in San Francisco, from January 2006 until the company was sold to Accenture in January 2008; and for Advanced Ticketing Systems located in London from April 2006 until it was sold to Ticketmaster in March 2008.

SOURCE: The Interactive Advertising Bureau

IAB: 
Marla Aaron, 212-380-4714 
Director, Marketing Communications 
marla@iab.net



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