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The Life Cube V1 Design The Life Cube V1 #TheLifeCube #burningmanburningman #artatburningman #skeeter #BM2012 #burningman2012 #lifecube #artatburningman #bm2011 #burningman2011

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I am very proud of my daughter, Natasha. Her research at the Combating Terrorism Center on al-qa’ida statements was cited in a report on closing Guantanamo. http://www.csis.org/media/csis/pubs/080905_mendelson_guantanamo_web.pdf (Reference as a source is brief and on p 5, footnote 20.)

This post is interesting to me.  Back in the 90’s I was working with several market research firms and then Internet companies where we put a plan together to offer mags in exchange for reg data.  We also had conversations with magazine publishers.  I am excited to see others in the space VAG is playing, since I think we will do a better job with a significantly better plan, technology,. and network to work with. AdPerk: Watch Video Ads, Get Cool Mags By Tameka Kee, Tuesday, Aug 7, 2007, Source:  Online Media Daily at Media Post Popular Science has signed on as the second major publishing sponsor of AdPerk, an online video ad network that offers users free or low-cost magazine subscriptions as a reward for watching video ads. Dwell magazine was the first print partner when AdPerk launched in June as the latest in a crop of incentive-based online video sites, including BrandPort and BrightSpot, that aim to offer a win-win-win model for advertisers, publishers and consumers alike. AdPerk places banners on the host magazine’s home page or other outlets, offering users free or reduced price issues in exchange for watching short videos. Visitors who click on the banners are taken to the AdPerk platform, where they can choose which ads to view and start earning points. To get those points, viewers use an automated system to confirm they have watched the entire ad, which also ensures that advertisers get a solid return on their pay-per-performance investment. AdPerk also provides metrics on user ad selection, behavior and message effectiveness across the site. The model sits well with brands like LG Electronics, Disney Mobile and Duxiana that are also advertisers in AdPerk’s network, but according to Barry Soicher, the company’s cofounder and CEO, print publishers in particular stand to reap a wealth of benefits. AdPerks pays partners like Popular Science and Dwell a predetermined fee for all subscriptions, and they also receive increased readership and brand awareness. "With so much information available online, magazines’ value proposition has changed," said Soicher. "Print is somewhat of a luxury, and some readers can’t necessarily fit a magazine subscription into their budget." Soicher adds that the model also bolsters print’s value in the eyes of advertisers: "What someone reads says so much about who they are. The audience magazines can provide becomes very demographically relevant to advertisers." AdPerk plans to add 6 to 10 additional publishers by mid-fall, he said. While helping to offset declining print ad sales, the incentive model also helps advertisers harness the power of online video in a way that doesn’t mimic broadcast TV–or its diminishing value for ads in the midst of increased DVR adoption. "We’re going to see this space get hotter and hotter," said Kivin Varghese, founder and CEO, BrandPort. "The brand accountability metrics are there, the user annoyance with ads is there, and I think it’s going to accelerate in direct correlation with DVR penetration." Indeed, with research firms like MAGNA Global predicting more than a third of all US households to have a DVR by 2011, sites like BrandPort, BrightSpot, and now AdPerk provide marketers with the option of engaging with consumers on a pull-only basis. "We’re able to bring [users] ads that are relevant to who they are as an individual, ads that they are genuinely interested in," said Harrison Wise, vice president, corporate communications, BrightSpot. "It’s very different than the shotgun approach to traditional advertising where they target large buckets of consumers and hope for the best." In seeming validation of the incentive model’s viability as an ad channel, BrightSpot also announced the addition of two new partners to its subscription program–MLB.com, the official Web site of Major League Baseball, and XM Satellite Radio Canada. Users that log on to BrightSpot.tv can now earn credits toward their monthly multimedia subscriptions or satellite radio bills. Tameka Kee can be reached at tameka@mediapost.com

Post sale of Dimestore Media , Madeleine & I have been traveling a lot, with plans to travel even more in the years to come. Madeleine’s mom recently was notified that she is going to exhibit her art work in Paris. Since I had heard about Open Skies and have been looking for a better airline to fly business class, I suggested that we try Open Skies. So we booked our flights, and they booked theirs. Problem is that Madeleine forgot that FeedingNYC, the charity I work with to deliver food to the shelters in NYC is the Tues before Thanksgiving. So, I contact Open Skies – not an easy thing to do. I also send an email. I get a response on Twitter, saying that they will have someone contact me to help. Now, given that we purchased 4 round trip tickets, that we did it direct with no travel agent, and that they could expect to get a lot more business from me, you would think they would help make the change on the return (this is over 2 months in advance. The answer from their call center was “not unless you pay a penalty and a change fee” — total cost: approx $500! Well, I might end up paying it – but this is a perfect example of short sighted business behavior. Months or years from now when they are wondering why business is not so good, or why customers are not that loyal, I will send a link to this post to the CEO and head of marketing.  Failure of customer service to use good judgment to court future customers is dumb. Companies pay millions of dollars to create a brand, and all that money and branding is damaged by a failure to understand that sometimes you help a customer by doing what is right. Open Skies are you there?  Are you listening?  You can be sure that between the 500+ friends on Facebook and 255 followers on Twitter http://twitter.com/DIMESTORE and my BLOG, and all my contacts will hear. 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Amazing how smart or stupid marketers are.  If I was spending $2-3 Million for a spot, soon as it ran, it would be on the Internet.  Bud was easy, FedEx stupid, and Bridgestone should have been a bit more prominent. More important is the lack of quality and taste.  Most of the ads are mediocre, and many lack good taste.  Help me, please show some smart, well orchestrated, brilliant ads in the 2nd half.

I brought a camera and took a few pics, but most of the time, I just handed my camera to a friend or someone who was around and let them take photos.  There are a ton of other pictures and some movie footage coming from others as well, but even so, I thought it was time to sort through what was on my camera and post some pictures now.  What a fun time! This slideshow requires JavaScript.skeeter #art #TheLifeCube #burningmanburningman #thelifecubeartprojectatburningman #artatburningman #bm2012 #skeeter #BM2012 #blackrockcity #TLCV2 #lifecube #artburningman #TheLifeCube #TheLifeCubeV2 #BurningMan

Partying on the Cube version 1.0 and many more photos are now available on Flickr! I also created a photo pool called “The Life Cube” if you’d like to add your own photos of you enjoying the Life Cube so we can share them together. #thelifecubeprojectlifecubeproject #flickr #lifecube #photos #BurningMan

This AM I rec’d a Google Web Alert for: "natasha cohen": The End of America? | BU Today – During a question-and-answer period after the speech, Natasha Cohen (CAS’12) asked Bacevich how internal change might be brought about. … Turns out it is my daughter Natasha Cohen (smile).

Dave has a tradition of swimming with his friends the number of laps that you are old.  Dave celebrates his 56th birthday this week and I was invited to join.  He is in amazing shape.   Triathalons, marathons, swims around Manhatten, and now training to swim the English Channel.  Anyway – I made it.  Photo is on the side.

Andrei sent this to me while we are working on  (soon to be re-named) Ad-diction.com from YouTubers to get ad money share By Tim Weber Business editor, BBC News website, Davos More clicks will soon mean more money for YouTube contributors People who upload their own films to video-sharing website YouTube will soon get a share of the ad revenue. YouTube founder Chad Hurley confirmed to the BBC that his team was working on a revenue-sharing mechanism that would "reward creativity". The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film. YouTube has more than 70m users a month and was recently bought by Google. The offer applies only to people who own the full copyright of the videos that they are uploading to the YouTube website. Founders Chad Hurley and Steve Chen made $1.65bn with YouTube The company, which Google bought in November last year for $1.65bn, was currently working on "audio fingerprinting" technologies to identify copyrighted material, Mr Hurley said in a session on social networking at the World Economic Forum in Davos, Switzerland. Speaking to the BBC after the session, he declined to give further details, saying that YouTube was still working out the technology and processes involved – both for the rewards system and the video clip advertising system. But he confirmed that the various features would be rolled out one by one over the next few months. "There won’t be one big release," he said. The audience of the YouTube website will not have to put up with overly long "pre-roll" adverts. Mr Hurley said a clip of three seconds length was one of the options, although the details had not been worked out yet. Other video sharing sites such as Revver already split advertising revenues with users uploading original content, but only YouTube has managed to attract an audience measuring in the tens of millions. Mr Hurley said the fact that YouTube had not had a revenue sharing model was one of the reasons for its success, as that had allowed the website to focus on its key strength, making it easy to share videos with others. YouTube has repeatedly clashed with film studios and music publishers over copyrighted material that has been uploaded to the website. The company says that it is quick to remove copyrighted material on the site that has been brought to its attention. Since the takeover by Google, YouTube has also negotiated a string of deals with large media groups, which also involve some revenue sharing. Story from BBC NEWS: http://news.bbc.co.uk/go/pr/fr/-/2/hi/business/6305957.stm Published: 2007/01/27 16:26:48 GMT © BBC MMVII