Pay-Per-View Ads Pick Up Steam Wed Jan 10, 3:24 AM ET Consumer ad avoidance is leading to a mini-boom in new services offering to pay people to watch ads. A new entrant to the market, BrightSpot Media, has created a video portal for consumers to watch and respond to ads on their own time, using the lure of free services, like subscriptions to online audio broadcasts of NBA matchups and video game service GameFly. After filling out a survey of their likes, dislikes and demographic data, users can earn credits by watching video ads matched to their psychographic profile, then answering up to five market research questions from each brand. They can choose which ads they want to see from advertisers like McDonald’s, AIG and Miller, who only pay BrightSpot when their ads are watched. They get 50 cents of credit for each ad watched, up to $5. "The experiences of viewing advertising and viewing content need to be separate," said Scott Brubaker, CMO of BrightSpot, which is joining an increasingly crowded field: Virgin Mobile gives away cell minutes for ad viewing; E-Miles offers airline frequent flier credits; and Brandport hands out cash. But will consumers really want to seek out ads to save $5? There are some signs they will. Over 100,000 Virgin Mobile subscribers, for instance, signed up for its minutes-for-ad-viewing service in its first 10 weeks. And BrightSpot CEO Aaron Martens notes 50 percent of GameFly users who visited BrightSpot.TV signed up. After its launch next month, it plans to let users entirely eliminate subscription fees for GameFly through ad viewing. "We’re enabling them to consume more," he said. Former McDonald’s CMO Paul Schrage thinks the time is right for pay-per-view advertising. He’s invested in the Scottsdale, Ariz., startup and is advising the company. The 30-year-plus marketing vet said BrightSpot could solve an age-old problem for advertisers: the nagging feeling that many of their ads are not registering. "That’s where things have to go," he said. "There has to be more accountability. The goal of advertising is knowing you’re getting the most effectiveness out of the advertising." — BRIAN MORRISSEY

So I registered on Ifilm to post my comment — congrats Blair, you got me to join.  It is amazing that the CBS Site does not have all the commercials from Q1 and the AOL site sdtill has not posted the Q2 commercials — technology and production at its best!

I did not summit Mt. Rainier.  It was a great experience getting trained, and I am very glad to have tried, and though I have learned to enjoy the road, smell the flowers along the way, and realize you’re having fun — that it is not getting there that counts, I am still more than a little disappointed in myself for not making the summit.  I learned a lot about myself, my body, and appreciated the support and encouragement of my friends. This was not on my life list of things to do (it was for a friend’s 55th birthday wish, but as of this afternoon, climbing Mt Rainier is now on my list. Enjoy the pics from Chris, Jeb (Wonder Boy), and me.  Damien will be sending his soon.

Tonight on Las Vegas PBS 7:30 PST Premier of documentary on The Life Cube Project. artScene: Fire and Light Ignite Wishes at The Life Cube Project. Still in awe of the impact on art and community that The Life Cube generated. Hoping I can watch it online, but any Vegas peeps that can help get me a copy it would be hugely appreciated.  The trip from Burning Man to Las Vegas. #burningman #DTLV #lifecube #lifecubeproject #lasvegas #vegasPBS #blackrockcity #BRC

….and oh  yeh, we closed our 3rd deal!

After a flight delay and 6 hrs on a plane to LA, you get to the airport to expererience no name on the gold board, and then a line that is backed up and around the corner. The first car offered did not have the nav system as reserved. The car was not clean. At drop off, there was nnot enough people to process returns, and then the bus closes the door just as I run to get on. Look out guys, you may find next time I look for another car rental company that offers better.

Mount Rainier 16 Week Training Schedule powered by Phases Weeks To Go Monday Tuesday Wednesday Thursday Friday Saturday Sunday Pre condition 16 R & R XT 45 min Cardio 30 min Strength 20 min R & R XT 1 hr Hike 1hr w 20lbs Pre condition 15 R & R XT 45 min Cardio 30 min Strength 20 min R & R XT 1 hr Hike 1 hrs w 25lbs Base 14 R & R XT 45 min Cardio 30 min Strength 30 min R & R XT 1 hr Hike 2 hrs w 30lbs Base 13 R & R XT 45 min Cardio 30 min Strength 30 min R & R XT 1 hr Hike 3 hrs w 20lbs Base 12 R & R Strength 40 min Cardio 45 min Strength 40 min R & R XT 2 hr Hike 4 hrs w 20 lbs Base 11 R & R Strength 40 min Cardio 45 min Strength 40 min R & R XT 2 hr Hike 3 hrs w 25 lbs Base 10 R & R Strength 40 min Cardio 45 min Strength 40 min R & R XT 2 hr Hike 2 hrs w 35 lbs Base 9 R & R strength 60 min Cardio 45 min Strength 60 min R & R XT 2 hr Hike 3 hrs w 35 lbs Build 8 R & R Hike 90 mins I T XT 1 hr Hike 90 min w 20 lbs R & R Cardio Hike 6 hrs w25 lbs Build 7 R & R Hike 90 mins I T XT 1 hr Hike 2.0 hr w 35 lbs R & R Cardio Hike 5 hrs w 35 lbs Build 6 R & R Hike 90 mins I T XT 1 hr Hike 2.0 hr w 45 lbs R & R Cardio Hike 7 hrs w 45 lbs Build 5 R & R Hike 90 mins I T XT 1 hr Hike 90 min w 35 lbs R & R Hike 3 hrs w 35lbs Hike 9 hrs w 35 lbs Build 4 R & R Hike 90 mins XT 90 min Hike 90 min w 55 lbs R & R Cardio Hike 8hrs w 55 lbs Peak 3 R & R Cardio 2 hr I T XT 90 min Hike 90 min w 50 lbs R & R Hike 6hrs w 50lbs Hike 12hrs w 50 lbs Peak 2 R & R Cardio 2 hr I T XT 90 min Hike 90 min w 35 lbs R & R Hike 6hrs w 45 lbs Hike 10hrs w 45 lbs Taper 1 R & R XT 45 min R & R Hike 2 hour R & R Hike 30 mins R & R Climb 0 Climb Climb Climb Climb Hike 30 min R & R XT 45 min Transition + 1 R & R XT 45 min R & R Cardio 1 hr R & R Cardio Hike © adventX 2006 For questions or permission to reprint contact johncolver@adventx.com 206 219 3686

Internet Video/Advertising/Marketing – Found this posted on a site, and thought I would post here

This was my last wish that was deposited in to The Life Cube V1 at Burning Man 2011 #TheLifeCube #dimestore #redtiemedia #burningmanburningman #Burningman #redtie #artatburningman #skeeter #BM2012 #redtiemedia #redtie #247media #burningman2012 #lifecube #scottcohen #artatburningman #dimestoremedia #bm2011 #liveperson #burningman2011 #BurningMan

<a href=" Robert Reich, the Secretary of Labor under President Clinton, breaks down how the economy went from great to horrific in six simple steps. Let me know what you think. #economy #PresidentClinton #RobertReich #taxes #SecretaryofLabor

Over the years, I have proudly acknoledged that I was one of the first 100,000 Blackberry users. The fact is at Esther Dyson’s PC Forum in 1999 RIM provided Blackberry units to all conference attendees ore-populated with the name and contact info of everyone. It was a brilliant move that obtained early adopters to try the device. And it worked! Pre-Blackberry, our company had been using Motorola pagers. I think my page address was PAGESCOTT@Motorola.com. Over the years, new mobile devices have come and gone and come again, but I remained fierce in my loyalty. Many times I would reiterate “from my cold dead hands will you get me to give up my blackberry”. In another words “NEVER”. I could not care about the sexy iPhone or apps, or better browsing. I wanted dependable, reliable, and secure email. With the recent outage, I am finally looking at alternatives. I hate the idea of a touch screen keyboard — really really do not look forward to learning to type on something the in the past I could do in the dark. And I am not one to accept that all things must change, but it is time. Research In Motion (RIM), you fucked up. Bigtime. I could have accepted the inferior product on so many fronts, but the recent failure and lack of dependability make it stupid for me not to look at alternatives. First Eastman Kodak and now RIM. Change and bankruptcy is in your future. You may be hoping for a last minute white knight to buy your company, but I doubt that anyone will step up. My only decision going forward is when and whether I chose an Apple iPHONE or Google Android. Thanks for all those years of service, and I’m sure your replacement will cause me heartache too, but you guys blew it. Big time. Go crawl in a hole and make your excuses. You had it, you lost it. Sad day. #mobiledevice #mobilephone #blackberry #google #ResearchInMotion #Apple #RIM #iPHONE #Android #smartphone

I’m off to SF on Sunday for the GDC (Game Developer Conference). I will be meeting regard to 2 companies – Double Trump and VideoAdGames (Ad-DictionTV). It should be a very busy week.